We always conduct an extensive marketing campaign before each of our shows to connect with the public. This includes our E-Magazine, social media, online and print adverts, leaflet drops in and around the venue, newspaper and local radio, what's on guides. We also work with local clubs, groups and businesses to spread the word. Where possible, we put a banner outside the venue. Some venues also have paid marketing services which we make use of.
However we also rely you, our exhibitors and speakers to spread the word around your own networks. Online and outside, at home, work and in the community. To get the word out to your friends, family, colleagues, and like-minded people you know, that the show is on, and you will be there!
Remember, the more people we can reach the more we can help!
Please share our Facebook event around your own networks and newsletters/lists. Our Facebook events can be found here. And here
Please send Facebook 'INVITES’ to everyone on your friends list, who you think might be interested in coming to the event. Often, Facebook limits the number of people we can invite, ourselves and although we have over 4000 people on our list, we don't know everyone.
You can also share our event posters on Instagram and other social media platforms (they can be downloaded from the Facebook event
You can also promote yourself and your services in the show's 'FACEBOOK EVENT' This is a great way of engaging with potential customers, before the show. Here, you can add links to your own Facebook page, website, add photos of your goods, books, yourself in action, or just talk to people about what you’ll be doing or talking about, at the show and what is special and unique about what you do.
Some people have found it helpful to also create their own Facebook event for a show they're attending.
In your own event you can let people know about any special deals you might be doing at the show. And take advance bookings or orders. Don't forget to invite everyone you know who might be interested.
Tips on how to make a Facebook event here Don't forget to make your event public and not private
Out in the Real World
Contrary to popular belief, not everyone spends all their time online!
If you live in the same town as the show you are attending, or nearby, it would be really helpful if you could hand out a few leaflets on your travels. Shops and community centres have noticeboards. So do sports and fitness clubs, and workplaces.
Please hand out to people you know, but we're not allowed to hand out flyers in public places, to strangers or to stick them on walls, lamp posts etc.
We can send flyers through the post or, if you are attending multiple shows, give some to you at one show, for the next.
If you know of somewhere you might put up poster or even a banner, please let us know.